Swapp Blog

One App. Many Roles.


In a market that understood most platforms as aggregators, it weren’t easy for us to shift the mindset of many. But shift we did, with small schools, home chefs, street cafes – anyone who had a small but regular customer base – They were the first ones to catch on.

There lay the problem though. We were converting a set of customers whose businesses relied on products like Whats App and Facebook, to connect with their customers. These tools were never meant for businesses but for casual chat.

So whilst Swapp solved our customers’ pain they had with these brilliantly engineered tools, we also gave them a set of new pain –utterly poor experience.

The silver lining on those dark clouds was that our eCommerce module was working better and we set to work the market with that.

121 sign ups and a year later, Swapp looked like a product that bridged some of the gaps in the market, but also looked increasingly like a food app. 80% or more of our customers were businesses from food space. This posed a problem for us to launch our new version – now robustly engineered and with UI/UX that lends itself as a smooth, easy to use platform.

We were dealing with an identity crisis for our brand.

Rebranding is a decision most businesses would take with extreme trepidation. It is no different with us as well but the writing on the wall was clear. Rebrand or lose the product’s edge even before it is hatched well.

Thus was born, ONNE.

It is the new name and a new chapter for Swapp. We have embraced this change with the seriousness it accords. Erm…but somewhere down at an emotional level, there is a pinch. But that is how it is. Right?

What is in a name? Obviously a lot.

Ashwin  Panicker

The Best Support you can get !


For Startups like us, MSG 91 SMS service came in as a boon. They offer excellent service and support. Always there to help and clear our queries. And the messaging service, although was free for the first 6 months, didn’t lack any quality. All sms’es went on time. Extremely happy and truly impressed with Msg91 service and we are glad to have stumbled upon them.
Only request wll be this – Please continue the same ! Three cheers to Msg91 – Swapp’s preferred SMS solution provider.
PS – If you are a start up or an establised company and in need of SMS service, look no further.

A Happy Customer.

5 Apps every restaurant owner must have in the Year 2017

There are over 2.8 million apps in the Google Playstore and over 2.2 million apps in the App Store. The average smartphone owner downloads between 2 and 3 apps per month. Right from productivity, entertainment, education, food & drinks, to networking, there are so many options to choose from. We have always been an advocate of ‘less is more’ and therefore against owning too many apps. Multiple apps can be distracting and can reduce your productivity level without you even realising it. But if there are 5 Apps  every restaurant owner or a manager must have this year, this list is it.

Room Planner – design App

Apps for Restuarants | Planning

Apps every restaurant owner must have

This app is the ultimate for owners who cannot visualise without a design in front of them. Suitable for new restaurants or those who are planning to renovate, this app begins with a blueprint design that you can adjust based on your current room size.Add elements to your room such as furniture, appliances, light fixtures, and other pieces you may require and all of these are inbuilt in the app. See how your restaurant will look like before engaging a contractor to work. This way you will be able to achieve exactly what you want in your restaurant.

Get Room Planner on IOS or Android

Freshbooks – Accounting App

Accounting software | mobile apps

Managing your accounts has never been this easy, thanks to Freshbooks. This cloud-based accounting solution helps small businesses to large ones manage their accounts right from their pocket. Why call in a bookkeeper when you can use an app to take care of it for you? Restaurant owners often tell us that they don’t have time to spend in front of their computer and would rather service their customers at their restaurant. Considering that you prefer to hit the floor, let the app help you manage your accounts on the go.

Get Freshbooks on IOS or Android.

RescueTime – Time Management App

Restaurant apps | Time Management Software

Do you complain that 24 hours in a day is not enough? Wish you had more time to think, plan, or even step out doing your purchase? You are not alone. We all wish we had more hours in the day. But the truth is, there are only 24 hours. What if you can find out what is that you are doing wrong to improve your productivity instead of wishing for longer days or nights? RescueTime helps you find out where you’re wasting time in a day by tracking your daily digital habits. It will tell you where you are spending time the most in a day and knowing your digital time spend will help you cut down on time spent on apps or websites that hamper your productivity. Cool isn’t it?

Get RescueTime on Android.


Scheduling Software | Mobile Apps

This employee scheduling software can reduce your labor cost up to 2%. Creating schedules can be one of the most complicated tasks of restaurant management. Using auto-scheduling and custom shift templates, this app builds a schedule based on staff availability and weekly shift requirements. Restaurant owners can now manage their staff in the office, on-the-go, or from home. This app also allows you to send group texts and emails to ensure everyone is kept in the loop. Talk about easy communication.

Get 7Shifts on IOS or Android

Swapp – For easy order & takeaways

Food ordering Software | mobile apps | Home delivery

Swapp helps small and medium restaurants have their own app in a few minutes. This is especially useful for restaurants who take a high number of orders through the telephone. Swapp’s ready template will increase business productivity with workflows that are comparable to that of high-end restaurants. It has a host of functions such as live update of the menu, loyalty points system, multiple admin access, analytics on inventory, etc. What more?  It also helps restaurants retain their customers. The app is free for end users to download. Restaurants pay as less as the cost of a taxi ride to own their very own app.

Get Swapp on iOS or Android.

Exchanging Business Cards – Go Away from Paper, Retain the Gesture

There are 10 Billion Business Cards printed in the US annually. 88 percent of the Business Cards that are handed out gets thrown away in less than a week. Yet, 57 percent of those who were surveyed feel that having business cards is essential to their business.

It isn’t the physical card but the art of exchange that people are not willing to let go. There is something about this time warped tradition of exchange and seeing a person’s information represented in a graphic form. Swapping the card leads to an icebreaker at meetings and helps one remember whom and when they met.

If you are like me, you would remember the time when you held your first business card. The culmination of your entire life till then, in preparation for that career start you wanted, all symbolised in that neat little rectangular piece of paper. Business cards have a long history and existed in all parts of the world. But its the 20th century that cemented its role in the world of business. The act of exchanging these cards itself is a serious act. In some parts of the world the exchange is a ritual by itself.

One would think that in 2017, with self-driving cars, auto-piloted personal drones and AI taking control, these pieces of card would have disappeared. But it has lingered on. You would probably be carrying a few on you, right now. Tree huggers would note that it takes almost one whole mature tree to print the name cards an active sales man would use in his lifetime. Why has name cards survived? Why hasn’t the smart brains of the tech world, disrupted this age old practice?

business card exchange | digital business card

The answer is blowing in the wind. Not really. I just got carried away. The fact is that many did. Or came close to, like the popular app called CardMunch – acquired by LinkedIn in 2011 for a neat $2.4M. They rode well on the 135 Million strong LinkedIn member base then. More dramatic than that was Bump, an app that came out in 2009, a crowd puller with its interesting manner of connecting people with a physical gesture – one had to ‘bump’ their phone with that of the person they needed to connect or share documents with. Bump was picked up by Google in 2013 for a cool $30M. And there are many digital business card  providers, like BizCard – a personal favourite.

The point I am making is that none of these has had that virality big enough to place it as an ubiquitous application on every phone – a la FaceBook or WhatsApp. Certainly not to the point where one could confidently leave his cards home before leaving to a trade fair. You just cannot expect everyone to have a digital card exchange app, at least not one compatible to the one you have subscribed to.

The reasons attributed to the early demise of some of these ‘would have been game changers’ are many, but a simple lateral analysis of the history of these – given that some of them were bankrolled by deep pockets – can only lead to one conclusion – User Engagement.

This is where the card apps failed to achieve its universal appeal.

A traveling Salesman living on trade fairs, might have to pull out his business card a few times in any given day, but for others, that would be a gesture that is repeated fewer times. Much fewer. The card apps are therefore relegated to as less frequently used and eventually it gets killed. Further, for the more traditional users, the simple act of exchanging cards and taking time to appreciate it, is still cherished. A quick click to exchange a CSV file would not give that necessary pause.

While exchanging cards can be digital, it is the utility of the app beyond exchange that make it stick. If the act can mimic that of a traditional exchange then it would be just awesome. That’s the beauty of Swapp.

Swapp is an app platform that not only enables exchanging of digital business cards in its true graphic form but also helps the user to do much more in his routine life.

Users can use it as a platform to open individual apps of businesses that matter to them in their daily life, from one place. Order food from their favourite restaurant, do takeaways, buy grocery, book appointments with their doctor, view their kid’s class schedules, receive daily thoughts from their church, so on and so forth. Bringing in that engagement factor is what that would make an app desirable for the users. Quite possibly the one that you would reach for, the next time you want to exchange your business card.

Why small businesses should have their own mobile application

An average person spends 174 minutes on mobile devices every day. 60% percent of millennials buy products on their smartphones. Based on a research done by Morgan Stanley, 91% of adults have their mobile phone within arms reach 24/7.

Whether you are a florist, a retail store or a fish monger, your customers still need to reach you. Gone are the days of traditional advertising where you open shop, put an ad in the newspaper and wait for customers to come to you. People are transacting on mobile phones more than ever. Small businesses should have their own mobile application to grow their business. By 2017 mobile search will generate 27.8 billion more queries than desktop search. If you are a small or a medium company, group or an organisation and don't have your own mobile application, imagine what you are losing out on?

Traditional advertising is expensive and not affordable for small and medium business owners. Big businesses, even today, spends thousands of marketing dollars online to create, engage and retain their customers. How does having your own mobile application help you?  

Your App is a Direct Marketing Channel

When you have your own mobile app, it is easier for customers to reach you. When you make it easy for customers to reach you, you are able to market to your existing client and also acquire new leads. Not having your own app would make you rely on bigger brands who would promote 1000s of similar business such as yours. Chances of losing your customer to your competition is high.

Did you know?


Average cost of a lost customer amounts to $243 according to a report from Kissmetrics. 



Increases Engagement with your Customers

Customer experience is the new battlefield. Your own app provides a powerful customer experience. You can be in control of what you want to show to your customers, change offers, products in display, share updates and more. You are also able to answer to queries sooner than any other marketing channel. When your customer knows that you are available to respond to their queries, they engage with you frequently.

89% of businesses shall now compete mainly on customer experience.

Helps you foster Customer Loyalty


Statistics prove that mobile apps are crucial for customer loyalty. According to a report from Apptentive, 66% of companies that saw a decrease in customer loyalty did not own a mobile app.

Your own mobile app will helps you understand your customer through advanced analytics. Tracking their visit and purchase pattern and understanding the kind of content that attracts them would help you create and modify communication better. There is no more shooting arrow in the dark. Have a customer loyalty programs and keep them coming back to your for more.


Establishes you as a Recognised Brand


By having your own mobile application, you are establishing your presence in the digital world. Unlike advertising which is based on the ad spends you are able to do, your app will remain with you for years to come. You can now attract new audience and engage with existing ones easily. Customers are access your app easily, buy from your, spread the word about you, boosting demand and eventually become loyal customers.


Saves you Tons of Money

Building an app need not be expensive. Gone are the days where mobile apps were for big businesses who could allocate huge marketing dollars in creating it. Swapp, an app platform helps small and medium businesses have their own app for the cost of a taxi ride. The platform hosts apps of multiple businesses and consumers can use swapp, a single app to open multiple apps that are part of their daily life. Be it the neighborhood grocery, restaurant to order food, school, drycleaner, dentist or more. One App, Many Roles.

Get your own mobile app and build your business today!

Strangers can now be your neighbours


 Did you know that 90 percent of consumer's mobile time is spent in apps? In a world that has turned digital, we humans spend a majority of our time on mobile devices. We are constantly seeking answers, entertaining ourselves, educating, and interacting with people, groups, and businesses that matter to us. We read the news, watch our favorite movies,  listen to music, chat on social platforms, and so on.


According to the research done by Hitwise, F&G category gets 72% of the total search volume through mobile devices. Health, Sports, News & Media and Lifestyle follow closely.  




With the growing numbers of 'digital presence' and big players entering our market, we are presented with so many options that we tend to forget those in our neighborhood. Not that it is bad to use our mobile phones. Mobile devices have actually eased our lives and there are a lot of apps that help us do specific things. If you look at the online shopping behavior in the last quarter of 2016 by Monetate, it is evident that shopping behavior is leaning towards smartphone and tablets than traditional methods.




I mean, when you look for a restaurant to eat, there are platforms that provide you 100 + options. When you look for groceries to buy, one google search and you find a plethora of information! When you look for a laundry service, the same thing happens. You are flooded with information.That is great and we all want to have options in front of us.


But what if, you are trying to do your daily stuff and so many options are not necessary? What if you want to connect to few and have a meaningful relationship with them? Let me explain.



I buy groceries from my regular grocery store.


I order takeaway from my favourite restaurant on my way home.


I send my kids to their regular tuition center.


I go to exercise in my regular gym.



When I have a set of places to turn to for my REGULAR stuff,  I am not keen to be bombarded with options.


What if you could have one app to take care of your daily needs?

What if you could open that app and do multiple things?

Things that matter to you?


We are living in an 'app world' and the ones who catch the wave will succeed.



What if you can own or be part of a closed group/(s) to interact with your community members in a structured format. It builds your relationship with people and business that are important for you. Strangers are now your neighbors 🙂


Download Swapp, your next generation one app to do multiple things in your daily life! Those things that matter to you. I swapp. Do you?

How to Win Back Your Customers and Keep Them

It doesn't matter if you are a neighborhood grocery store, restaurant or a cafe, if you are a small local business, you are losing your customers to big brands. There was a time when customers didn't know better than the corner shop around their house. They would walk to the shop/cafe, greet the owner, shop for stuff/buy a cup of coffee, pay in cash at the billing counter and leave. Fast forward to today, the world is digital. Customers are turning to online platforms for every need – to order a meal, shop for clothes, or grocery and have it delivered to their doorstep.

With an estimated current market size of $38 billion, e-commerce in India is expected to grow to about $120 billion by 2020.

Big brands with deep pockets have leveraged on this digital wave and are even driving it, to increase their market share logarithmically But all that is at a large cost, to the smaller businesses. With the trend of consumers going mobile, small businesses are compelled to go digital. Many start with simple information websites, but still inadequate, increasingly turn to big brand e-commerce platforms. These platforms provide them with an instant online presence and an unprecedented exposure to an explosively big consumer base. That brings them a new stream of business of course.

A platform that helps me to grow my business That’s great! But am I losing my customers to them?

The answer is a yes. Especially if you are a small local neighbourhood merchant/service catering to a local consumer base. If you think about it, most consumers have certain habits and follow a set routine on a daily basis. The daily or weekly grocery stop, the takeaways or restaurants they call for home delivery, the dental clinic the family visits every few months etc are all pretty much fixed. If you are one of those neighborhood merchant/service in that scenario then it is you who are being relegated in their priority of things, when you go online. Or if you do not go online. Ironic, is it not? Let’s break it down and see. You do not go online – you lose customers to your competitor who is online. You go online by listing yourself on an aggregator platform – you lose your customers to the big brand. Customers will slowly but surely migrate their loyalty from you to these platforms. You list your brand, amongst your competitor brands in the same space, only to get a fraction of the business from the aggregator. While some business does bring in new customers during the short run, it does not help your business in the long run. Because aggregators are hardly a dormant yellow page, they are dynamic platforms using cutting edge algorithms to churn customer information. They use that immense insight to interact with the customers directly, presenting them with a wide variety of choice on a regular basis, tuned finely to each customer’s subliminal craving. You as a merchant is irrelevant in that scheme of things. The certain eventuality, of course, is that the customer loyalty shifts from you to the big brand. Your customers are stolen from right under your nose and you have no clue!

What can you do?

Well, the writing on the wall is clear – ‘stand on your own in the digital space’. Having your own website or mobile application is the straight forward answer. You are seen where your customers are. You are providing an opportunity to directly interact with you. You are creating a sense of personalization and building your customers loyalty. But then, what is stopping small businesses from having their own digital presence? The cost of development of a website (which is passe) or mobile application perhaps. It just doesn't end with building an app which is costly enough, but maintaining it, regular upgrades, bug fixing and more – all of which, a small company doesn't have the time and resources to dedicate for. Couple all of that with the fact that customers abhor downloading apps for every single need.

The Average App Loses More Than 75% Of Its Users After One Day

Digital Economy May 20th, 2016

What if you can, now, create your own app and share it with your regular customers? What if it doesn't have to cost you an arm and a leg? What if your customers can connect with your app on a single platform that allows them to have multiple apps? That’s what Swapp is. A single platform where businesses can create and host their own app, in minutes. Swapp offers a suite of template mobile apps each of which gives a specific business or service the advantage of having a state of the art mobile app of their own. Not just a nice interface for their customers to interact with, but also an administrative control to the merchants that could increase their productivity with automation, database management, customer analytics etc. Hold on to your customers for yourself. Get on Swapp today!

Why you shouldn’t install too many apps?

Research says,

An average user will use somewhere between 11 – 20 apps on his phone.

However, most users on an average have up to 150 apps on their mobile device. Shocking right? Let us see how many apps you have on your phone. Check and come back. I am right here! 🙂

Since that is done 😉 and you, believe me, let us get back to what I started telling you. This article is to tell you why exactly you should avoid downloading plenty of apps on your phone and how it could affect you/your phone's life.

apps in phone

It kills your space

The data on your phone is stored on its hard drive. The more apps you download, the more space it takes and it would become an issue to download updated versions, take more photographs and save them to your device.

Slows your phone down

Apps run in the background. It is a known thing. Whether you use it or not, they are there, doing their job. When they run in the background, your phone becomes slow. Depending on your operating system, the speed varies but they end up hanging and will slow you down.

Eats up your battery

Plenty of apps not only slows your phone down but also eats into y our precious battery life. If you are not able to use your phone without charging again within a day's time, there are apps in your phone that are draining your battery. You need to identify them and get rid of them.

Uses up precious data

Every download, update, and apps running in the background use your mobile data. You many not realize the amount of data that is being used till you get your next month bill. Look for the apps you don't use say bye bye sooner than later.

Managing many apps can be cumbersome

You want to find the currency converter and have scrolled down your phone screen three times and can't spot it? It is right these lost amongst so many unwanted apps you had downloaded earlier. Make life easy and declutter your phone.

Interferes with your routine

More apps, more activity. More activity, more notifications. How many times has your phone beeped and ended up distracting you? Be it in a meeting, or the time you spend with your family, plenty of apps, interfere with your daily routine.

Your phone could be vulnerable

Although I have listed this as the last, this is one of the main reasons to avoid downloading plenty of apps to your mobile device. The more apps you have, the more chances you are providing to compromise your personal ad important data. Go on, delete some apps! You will thank me later 🙂 Ashwin Panicker is the Founder of Swapp, the next gen one app to do multiple things in your daily life.

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