Swapp Blog

One App. Many Roles.

Author: Ashwin Panicker

Exchanging Business Cards – Go Away from Paper, Retain the Gesture

There are 10 Billion Business Cards printed in the US annually. 88 percent of the Business Cards that are handed out gets thrown away in less than a week. Yet, 57 percent of those who were surveyed feel that having business cards is essential to their business. It isn’t the physical card but the art of exchange that people are not willing to let go. There is something about this time warped tradition of exchange and seeing a person’s information represented ...

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Why small businesses should have their own mobile application

An average person spends 174 minutes on mobile devices every day. 60% percent of millennials buy products on their smartphones. Based on a research done by Morgan Stanley, 91% of adults have their mobile phone within arms reach 24/7. Whether you are a florist, a retail store or a fish monger, your customers still need to reach you. Gone are the days of traditional advertising where you open shop, put an ad in the newspaper and wait for customers to come to you. People are ...

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Strangers can now be your neighbours

   Did you know that 90 percent of consumer's mobile time is spent in apps? In a world that has turned digital, we humans spend a majority of our time on mobile devices. We are constantly seeking answers, entertaining ourselves, educating, and interacting with people, groups, and businesses that matter to us. We read the news, watch our favorite movies,  listen to music, chat on social platforms, and so on.   According to the research done by Hitwise, F&G category gets 72% ...

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How to Win Back Your Customers and Keep Them

It doesn't matter if you are a neighborhood grocery store, restaurant or a cafe, if you are a small local business, you are losing your customers to big brands. There was a time when customers didn't know better than the corner shop around their house. They would walk to the shop/cafe, greet the owner, shop for stuff/buy a cup of coffee, pay in cash at the billing counter and leave. Fast forward to today, the world is digital. Customers are ...

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