Swapp Blog

One App. Many Roles.

Tag: business mobile apps

Why small businesses should have their own mobile application

An average person spends 174 minutes on mobile devices every day. 60% percent of millennials buy products on their smartphones. Based on a research done by Morgan Stanley, 91% of adults have their mobile phone within arms reach 24/7.

Whether you are a florist, a retail store or a fish monger, your customers still need to reach you. Gone are the days of traditional advertising where you open shop, put an ad in the newspaper and wait for customers to come to you. People are transacting on mobile phones more than ever. Small businesses should have their own mobile application to grow their business. By 2017 mobile search will generate 27.8 billion more queries than desktop search. If you are a small or a medium company, group or an organisation and don't have your own mobile application, imagine what you are losing out on?

Traditional advertising is expensive and not affordable for small and medium business owners. Big businesses, even today, spends thousands of marketing dollars online to create, engage and retain their customers. How does having your own mobile application help you?  

Your App is a Direct Marketing Channel

When you have your own mobile app, it is easier for customers to reach you. When you make it easy for customers to reach you, you are able to market to your existing client and also acquire new leads. Not having your own app would make you rely on bigger brands who would promote 1000s of similar business such as yours. Chances of losing your customer to your competition is high.

Did you know?

 

Average cost of a lost customer amounts to $243 according to a report from Kissmetrics. 

 

 

Increases Engagement with your Customers

Customer experience is the new battlefield. Your own app provides a powerful customer experience. You can be in control of what you want to show to your customers, change offers, products in display, share updates and more. You are also able to answer to queries sooner than any other marketing channel. When your customer knows that you are available to respond to their queries, they engage with you frequently.

89% of businesses shall now compete mainly on customer experience.

Helps you foster Customer Loyalty

 

Statistics prove that mobile apps are crucial for customer loyalty. According to a report from Apptentive, 66% of companies that saw a decrease in customer loyalty did not own a mobile app.

Your own mobile app will helps you understand your customer through advanced analytics. Tracking their visit and purchase pattern and understanding the kind of content that attracts them would help you create and modify communication better. There is no more shooting arrow in the dark. Have a customer loyalty programs and keep them coming back to your for more.

 

Establishes you as a Recognised Brand

 

By having your own mobile application, you are establishing your presence in the digital world. Unlike advertising which is based on the ad spends you are able to do, your app will remain with you for years to come. You can now attract new audience and engage with existing ones easily. Customers are access your app easily, buy from your, spread the word about you, boosting demand and eventually become loyal customers.

 

Saves you Tons of Money

Building an app need not be expensive. Gone are the days where mobile apps were for big businesses who could allocate huge marketing dollars in creating it. Swapp, an app platform helps small and medium businesses have their own app for the cost of a taxi ride. The platform hosts apps of multiple businesses and consumers can use swapp, a single app to open multiple apps that are part of their daily life. Be it the neighborhood grocery, restaurant to order food, school, drycleaner, dentist or more. One App, Many Roles.

Get your own mobile app and build your business today!

Strangers can now be your neighbours

 

 Did you know that 90 percent of consumer's mobile time is spent in apps? In a world that has turned digital, we humans spend a majority of our time on mobile devices. We are constantly seeking answers, entertaining ourselves, educating, and interacting with people, groups, and businesses that matter to us. We read the news, watch our favorite movies,  listen to music, chat on social platforms, and so on.

 

According to the research done by Hitwise, F&G category gets 72% of the total search volume through mobile devices. Health, Sports, News & Media and Lifestyle follow closely.  

 

Percentage-of-online-searches-on-mobile-devices-by-sector.png

 

With the growing numbers of 'digital presence' and big players entering our market, we are presented with so many options that we tend to forget those in our neighborhood. Not that it is bad to use our mobile phones. Mobile devices have actually eased our lives and there are a lot of apps that help us do specific things. If you look at the online shopping behavior in the last quarter of 2016 by Monetate, it is evident that shopping behavior is leaning towards smartphone and tablets than traditional methods.

 

Monetate.png

 

I mean, when you look for a restaurant to eat, there are platforms that provide you 100 + options. When you look for groceries to buy, one google search and you find a plethora of information! When you look for a laundry service, the same thing happens. You are flooded with information.That is great and we all want to have options in front of us.

 

But what if, you are trying to do your daily stuff and so many options are not necessary? What if you want to connect to few and have a meaningful relationship with them? Let me explain.

 

 

I buy groceries from my regular grocery store.

 

I order takeaway from my favourite restaurant on my way home.

 

I send my kids to their regular tuition center.

 

I go to exercise in my regular gym.

 

 

When I have a set of places to turn to for my REGULAR stuff,  I am not keen to be bombarded with options.

 

What if you could have one app to take care of your daily needs?

What if you could open that app and do multiple things?

Things that matter to you?

 

We are living in an 'app world' and the ones who catch the wave will succeed.

 

 

What if you can own or be part of a closed group/(s) to interact with your community members in a structured format. It builds your relationship with people and business that are important for you. Strangers are now your neighbors 🙂

 

Download Swapp, your next generation one app to do multiple things in your daily life! Those things that matter to you. I swapp. Do you?

© 2019 Swapp Blog

Theme by Anders NorenUp ↑